OptiFixLab
Legal

Privacy Policy

Last updated: October 2026

1. Information We Collect

When you submit an assessment request through our website, we collect the following personal information:

  • Your name (required)
  • Your email address (required)
  • Your mobile number (required)
  • A description of the damage to your frames (required)
  • 2 to 4 photos of your frames (required)
  • How you found us (optional)

During a repair we may also hold your return delivery address, the messages we exchange with you (by email and WhatsApp), and our quote, order and invoice records.

2. How We Use Your Information and Who Helps Us

We use the information you provide to:

  • Assess your frame repair request
  • Provide you with a repair quote
  • Communicate with you regarding your repair
  • Process and return your completed repair

We do not sell your information and we do not share it for marketing.

Some service providers handle information on our behalf:

  • Google: Gmail for our email, Google Analytics for our website (see section 8), and address validation when we prepare your return address
  • Meta: WhatsApp, if you message us there
  • DigitalOcean: hosting for our website and server
  • Australia Post: delivery. We give them your address when we post your repair back to you

3. Photos and Where Your Information Is Stored

Your assessment details and photos are saved on our own server, which is hosted in Sydney, Australia (DigitalOcean). They are also emailed to our business email account (Google Gmail). Your photos are used only to assess the condition of your frames. We keep a customer and order record so we can run your repair and honour our warranty.

4. Data Retention

We keep your details, photos and messages for your repair and the warranty period (3 months after delivery) and as needed for our records.

You can ask us at any time to delete the personal information we hold about you (except records we are required by law to keep, such as invoices and payment records, which are generally kept for up to 5 years) and we will do so within 30 days.

Enquiries that do not go ahead have their photos and details removed after a few weeks.

5. Communications

By submitting an assessment, you agree to receive email and WhatsApp communications from us relating to your repair enquiry. We will not add you to any marketing mailing list without your explicit consent.

6. Security

Assessment submissions are transmitted over HTTPS. Our email systems use industry-standard encryption. While we take reasonable measures to protect your information, no method of transmission over the internet is 100% secure.

7. Your Rights

Under Australian Privacy Act 1988 and the Australian Privacy Principles, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information

To exercise any of these rights, contact us at contact@optifixlab.com.au.

8. Cookies and Analytics

We use Google Analytics 4 on our website. It sets cookies (such as _ga) and collects page views, device and browser information and the pages you visit. Our form events do not include your name, email or phone number.

Our Analytics property is linked to our Google Ads account, so Google may use this data to measure how effective our advertising is.

You can opt out with Google’s browser add-on.

9. Changes to This Policy

We may update this privacy policy from time to time. The date at the top of this page reflects when it was last revised. Continued use of the website after changes are posted constitutes acceptance of the revised policy.

10. Contact

For any privacy-related questions or concerns, please contact us at contact@optifixlab.com.au.